Thursday, January 23, 2020

Marketing Strategies :: essays research papers

Title:  Ã‚  Ã‚  Ã‚  Ã‚  Guidelines in Increasing the Number of Sales (applicable in any Industry; most Applicable in the Food Industry) Researcher:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  RuthLenlea B. Villela Professor:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Dr. M. Pangilinan School:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Technological University of the Philippines Year:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1st Sem School Year 2004 Problem How to increase the Sales in a Local Ice Cream Parlor Summary / Findings PROBLEM ONE: NO SUNDAE DESCRIPTIONS The first problem we saw was that he was only listing the names of his sundaes, since there was no room for a description of each sundae. While this wasn't a problem for his Basic Sundaes, after all, everyone knows what's in a Pineapple Sundae, or a Hot Fudge Sundae, it was a huge problem with his Specialty Sundaes. Many of his Specialty Sundaes had fun, 'creative' names, like The Lala Palooza, The Zombie and The Razzana. Maybe Frank and his staff, and a few of his long-time customers, knew what those sundaes were, but we were certain that most of his customers didn't have a clue. Frank had assumed that his customers knew what those sundaes contained, or if they didn't, they would simply ask. People don't buy what they don't understand. And few are going to ask. They will take the path of least resistance and just buy what they are familiar with -- Pineapple Sundaes, Hot Fudge Sundaes, etc. PROBLEM TWO: NO PICTURES We've all heard that a 'picture is worth a thousand words.' Well, that saying is especially true when it comes to food. When you show pictures of desserts in restaurants, you will sell a lot more desserts. Some restaurants are even more savvy, and actually display the desserts or bring them right to your table for you to see. The bottom line -- visuals sell! Frank had never really thought about his menu system. The plain white letters on the black display boards had been his system since the day his business opened. He never considered adding pictures to his menu. Conclusion: Our experience in marketing, and our knowledge of how people buy, made it clear to us, that these two problems -- obscure sundae names with no descriptions, and no pictures of the sundaes themselves -- were making it nearly impossible for Frank's customers to order his higher-priced sundaes. Having pinpointed the problems, the solution was relatively easy. We suggested that Frank take pictures of each of his Specialty Sundaes, and have them enlarged. Frank then had two large signs made to be placed at both ends of his ordering counter, above his cashiers to make it easy for his customers to see the Specialty Sundaes and what they contained.

Wednesday, January 15, 2020

Ralph Waldo Emerson and Pantheism Essay

During the 17th century the people were preoccupied with the belief that the world has a grand design and behind it is a designer who knows and sees all things. This belief was the mechanistic world view in which the designer being pertained to is God. God is the omniscient being, supreme in intellect as well as other aspects. Thus, everything that takes place has a reason and will ultimately lead to something of great lengths. While this theme was popular in the said era, it has been found that even earlier philosophers have already considered seeing a supreme being as the biggest decision maker for all the occurrences and existence. This supreme being is the unmoved mover as stated by Aristotle and the uncaused cause as according to St. Thomas Aquinas’ theory. One of the most popular analogies for this world view is the Watchmaker God analogy. The watchmaker God analogy is used for explaining the existence of God. In this analogy, the watchmaker is God and the watch being created is the world and all who inhabit it. The analogy states that as it is with making clocks, everything in the world was systematic. People exist in places because just like a missing piece, the clock will not function without it. Furthermore, just like a watch, thee world works by combined effort of the parts. Everything is mechanical and based on an intelligent design (Paley). Many people immediately accepted the said analogy especially during the 17th century because this was the era of scientific understanding, and rationality among all faculties of man is the most exercised. By the entry of new philosophers, however, a different world view was introduced. Ralph Waldo Emerson and his theory One of the famous theorist who emerged after the era of the mechanistic world view is Ralph Waldo Emerson. An essayist, poet, and a philosopher, Emerson’s argument became popular in the mid 1900s. Among his theories, transcendentalism earned him the most recognition. Transcendentalism is both a political and philosophical movement. Unlike the mechanistic world view in which man serves as a part of a clock with a very important role to play in order for the entire universe to function, transcendentalism promotes the individuality of a person. It states that the universe functions on its own and each aspect of the universe has a mind of its own, which it uses in order for continued existence. Transcendentalism also contradicts the theory proposed that God is the designer behind the intelligent design of the universe. Rather it states that God is one with the universe and as nature continue to evolve, so does god. Furthermore, Emerson implied that the higher reality is found not only by the usage of human reason but through sense experience (Emerson). From this, it may be gathered that Emerson’s theory directly contradicts the points of the mechanistic world view. The man upholds the power of individual intuition and the sense of self. Instead of accepting that God is the unmoved mover as expressed by Aristotle, he insists that God moves with the world. While the universe is indeed a grand design, Emerson argues that God is not just a designer who fixed people in a certain position. Rather god is present in all that exists. Thus, in being one with nature and all individuals, people are communing and being one with God, not just acting according to the design but purely based on innate confidence on the self (Emerson). Emerson as a pantheist From the given arguments of Emerson as oppose to the mechanistic world view, many conclude that somehow, the poet-essayist-philosopher is a pantheist. This hypothesis may be enforced by looking through the description of a pantheist. According to Owen, pantheism is the philosophy wherein God is believed to be one with the universe. The supreme being is identical with nature and all that exists. In addition, the philosophy insists that everything exists is only one being, which is God. Thus, communing with nature is communing with the supreme being. Putting this in parallel with the transcendentalism theory, Emerson claims that indeed there is God within all existing being. In addition, each being is not placed in a certain position by a designer, instead that person exists as through a person accord. God is not a designer behind everything but a part of the system, part of nature. This points that Emerson is a pantheist. Conclusion From the given facts, it may be drawn that the 17th century saw the emergence of powerful rational minds, which led to the acceptance of the mechanistic world view. This view insists that god is the designer of the complexity of the universe. This world view is put in an analogy called the watchmaker god, wherein God is the watchmaker and the watch is the entire universe. By the entry of the 19th century, however, the theory was contradicted by transcendentalism pioneered by Ralph Waldo Emerson. In Emerson’s theory, he argued that God is not but a designer but part of the entire design. This makes him a pantheist, given that pantheism proposes that God is part of nature, moves and evolves with it. This, completely agrees with Emerson’s theory and disagrees with that of the theories of the 17th century, which were founded on rationality. Works Cited Baym, Nina. â€Å"The Norton Anthology of American Literature†. 1998. Emerson, Ralph Waldo. â€Å"Transcendentalism: And Other Addresses†. 1923. Oxford. New York. Paley, William. â€Å"Natural Theology -Evidences of the Existence and Attributes of the Deity Collected from the Appearance of Nature†. 1802. Wilks and Taylor, London Owen, H. P. â€Å"Concepts of Deity†. 1971. Macmillan. London

Tuesday, January 7, 2020

This Literary Piece - Free Essay Example

Sample details Pages: 4 Words: 1055 Downloads: 5 Date added: 2019/05/13 Category Literature Essay Level High school Tags: The Yellow Wallpaper Essay Did you like this example? The Yellow Wallpaper by Charlotte Gilman is a short story of a young woman’s journal entries, who is seemingly mentally unstable. She shows symptoms of anxiety, depression, and â€Å"hysteria†. The narrator’s name is not definitive but is alluded to being Jane and for the sake of clarity in this essay, she will be mentioned as such. John, her husband, is a physician and believes she just needs to rest to be cured; he rents a mansion for 3 months in the summertime and puts her in the nursery. This literary piece is also known to be an early work of feminist literature. Themes exhibited in this short story include female oppression, insanity, naturalism, and modernism. In its time, this was also considered a horror story, but later it was reviled as a feminist work. This story is considered a work of naturalism but often brings to light some modernism qualities. Don’t waste time! Our writers will create an original "This Literary Piece" essay for you Create order This text portrays naturalism quite clearly; Jane, as the wife, completely lacks free agency. While the husband, John, has complete agency. Jane’s environment is controlled by exterior powers and she cannot do anything about it. We also â€Å"discover the human by stripping away from civilization†(1890-1900 ppt). The wife in the story is controlled by fate because of her supposed mental illness, which if she is truly mentally ill, is a biological factor. Men had authority over woman at this point. Due to the futility of these unpleasant circumstances, she begins to focus on objects rather than her declining mental state. Jane writes in her journal that â€Å"I sometimes fancy that in my condition if I had less opposition and more society and stimulus—but John says the very worst thing I can do is think about my condition, and I confess it always makes me feel bad (Gilman, 4).† Jane believes if she were allowed to have outside contact, she would not be going mad. She notes that she cannot control her condition nor her environment which makes this a naturalist work. She projects her supposed mental instability onto the yellow wallpaper, rather than to keep it in her mind. John tells her not to think of her condition. This, of course, makes her feel worse when she does think of it because of how brainwashed she is by John. Jane believes that there is a woman in the wallpaper, but I believe it is her mind creating an image of the woman she wants to be. Jane, â€Å"[has] watched her sometimes away off in the open country, creeping as fast as a cloud shadow in a high wind (45).† The woman she sees is free to do what she wants. Jane fancies this woman because she has something she doesn’t: freedom. Creating this symbol in the story is key to show how men in this era oppressed women. Jane develops an obsession with the nurseries wallpaper. The nursery room is old, unkempt, and located in the top of the mansion. The windows in the room are barred, which gives it a prison-like quality. The wallpaper â€Å"color is repellant almost revolting a smoldering unclean yellow strangely faded by the slow turning sunlight† (8, Gilman). Being locked inside a room and forced to stare at the wallpaper, for her only real stimulus throughout the day, has caused her to start to go insane. John believes her to be hysterical and forces her to remain in the room. She begins to believe the wallpaper is alive, seeing movement and eyes. Jane claims to her husband that she sees women in the wallpaper. She believes that she has become one of the many women she now sees in the wallpaper. John, forbids his wife to leave the home due to her illness and states that all she needs to do is rest. This is an allusion to how the women of this era were allowed to do very little. This short story also displays characteristics of modernism, as it was written at the beginning of this literary era. Jane is alienated by society due to her husband, environment, and mind. This is partly because John believes she is not sick. Instead, he thinks she needs to rest so he locks her in an attic of his mansion. Jane struggles with anxieties which are manifested from her supposed mental illness and the subsequent â€Å"house arrest† she is placed under. Since Jane was sick, she felt her existence to be meaningless. Jane wants to find meaning in her life. She feels â€Å"that congenial work, with excitement and change, would do [her] good† (Gilman, 3). Jane is trapped inside her mind as well as an attic with no signs of escaping. Of course, this would drive any person to go mad! We must ask ourselves, as readers, if she was truly mentally unwell, to begin with or if the circumstances her husband placed her under have made her become mentally ill. In this era, science was known as fragments of the truth and ‘relative’. Since science was distrusted and Jane suffered from a â€Å"mental illness†, there was no explanation for her thoughts and actions. This made it impossible for her to get better. Jane’s husband and brother, who were both physicians, did not believe she had a mental illness. â€Å"My brother is also a physician, and also of high standing, and he says the same thing† (Gilman, 3). Mental illness was unknown, and society believed you were just â€Å"crazy†. At the end of the story, Jane still insists that there are women in the paper. She runs to the room and locks the door. While John tries to break in, she tells him exactly where the key is and simultaneously rips down the wallpaper. John finally breaks into the room and she says to him, Ive got out at lastAnd Ive pulled off most of the paper, so you cant put me back! The husband faints, even though she thought he should not and was â€Å"right across my path by the wall so that I had to creep over him every time!† (55, Gilman). John does not recognize the severity of the illness that he has created. Her hallucinations manifest in the situation he has created for her and he realizes he no longer has control over her. She feels no longer trapped and can now thrive as a young woman.